MELLEKA MARKETING

Unleash Your Team

Client Update Report — February 1 – March 31, 2026
Executive Summary: Over the past two months, we executed a major strategic pivot for Unleash Your Team — transitioning from general virtual assistant marketing to a focused insurance industry vertical. We restructured Google Ads with insurance-specific ad groups, launched dedicated Meta Ads campaigns for insurance leads and traffic, created 12 SEO pages targeting insurance keywords, built an email outreach pipeline to insurance decision-makers, and refined the website to align with the new positioning. The Google Ads account generated 1,026 conversions at $1.13 avg CPA, while Meta Ads drove 55 qualified leads across $1,211 in spend. The domain now ranks for 33 organic keywords including high-value insurance VA terms.
Google Ads
Google Ads Performance
Total Spend
$1,159
Feb 1 – Mar 31
Clicks
7,992
Across 3 campaigns
Impressions
89,172
8.96% CTR
Conversions
1,026
All conversion types
Avg CPA
$1.13
Cost per conversion
Avg CPC
$0.15
Cost per click
Campaign Status Spend Clicks Impr. Conv. CPA
Leads UYT PAUSED $505.33 876 28,174 62 $2.40
Search | Insurance ACTIVE $438.77 216 3,431 40 $10.97
PMAX | General ACTIVE $214.83 6,900 57,567 924 $0.17
Total $1,158.93 7,992 89,172 1,026 $1.13
Meta Ads
Meta Ads Performance
Total Spend
$1,211
Feb 1 – Mar 31
Clicks
561
Across 5 campaigns
Impressions
26,637
2.11% avg CTR
Leads
55
Lead form submissions
Cost Per Lead
$22.02
Avg across campaigns
Avg CPC
$2.16
Cost per click
Campaign Status Spend Clicks Impr. Leads CPL
Leads Campaign | Insurance ACTIVE $791.41 316 14,746 36 $21.98
Traffic Campaign | Insurance ACTIVE $194.72 87 6,605 13 $14.98
Leads Campaign | General - PAUSED $68.47 59 1,395 3 $22.82
Leads Campaign | General PAUSED $54.48 43 1,319 1 $54.48
Leads Campaign | Insurance V2 ACTIVE $102.10 56 2,572 2 $51.05
Total $1,211.18 561 26,637 55 $22.02
SEO
SEO — Content Published in March
New Service Pages
10
Published Mar 13–16
Blog Posts
10
Published Mar 20
Organic Keywords
33
Ranking on Google
Top Position
#19
"virtual staffing solution"

10 Service Pages

Virtual Assistant for Insurance Agents
Insurance Back Office Outsourcing
Insurance Underwriting Support Outsourcing
Insurance Document Management Outsourcing
Virtual Assistants for Independent Insurance Agents
Insurance Renewal Processing Outsourcing
Outsource Insurance Billing and Accounting
Insurance Agency Staffing Solutions
Insurance Claims and Policy Processing Support
Insurance BPO Services

10 Blog Posts — View All Posts

Key Benefits of Hiring a Virtual Team
Top 5 Reasons to Hire Insurance Virtual Assistance
Remote Executive Assistant Jobs: Skills, Requirements, and Career Path
Virtual Administrative Assistant: Duties, Skills, and When to Hire One
Virtual Assistant for Insurance Agency: Hiring, Onboarding, and SOPs That Work
Complete Guide to Insurance Virtual Assistant
Virtual Assistant for Insurance Agents: 15 Tasks to Offload This Week
Virtual Assistant Insurance: What Coverage You Need (and Why It Matters)
Insurance Virtual Assistants: Roles, Tasks, and What to Expect When Hiring
Insurance Agency Virtual Assistant: The Complete Delegation Checklist for Agencies
Email Outreach
Email Outreach Campaign
Insurance Decision-Maker Pipeline Built:
Sourced a targeted list of insurance decision-makers via Apollo.io — agency owners, principals, and operations leaders at insurance agencies and brokerages. Created a dedicated email campaign for this audience with custom messaging tailored to insurance industry pain points (staffing shortages, back-office overhead, hiring costs). Email has been approved and is scheduled for distribution. This is the first direct outreach campaign specifically targeting the insurance vertical.
Work Completed
Google Ads
Made new ad groups for search insurance-specific ads
Transfer old budget to new Google campaign
Replaced campaigns in the Google Ads account
Review Google Ads and strategize recommendations
Meta Ads
A/B Test Campaign (traffic and basic lead form that leads to discovery call)
Look into Meta Ad results
Zap the new Meta form
Make new Meta ad campaigns targeting the insurance niche
Set up the traffic campaign to get it running
Website
Remove "Partnered with the best carriers" section on website
Virtual agents to virtual assistance design change
Add new V5 lead form to the website
Create a new lead form for insurance-specific visitors
SEO
Created 10 SEO pages targeting insurance virtual assistant keywords
Created 2 additional SEO pages for insurance vertical
Email Marketing
Created email campaign for insurance decision-makers
Made edits to Email for Insurance Brokers
Scheduled email for insurance decision-makers (waiting for approval)
Sourced Apollo list of insurance decision-makers for outreach
CRM / Automations
Input the new form into the Zap notifications (V5) — removed the hiring question from email notifications
Removed "Are you looking to hire staff or seeking employment?" question on lead form and updated mapped fields on GHL
Changed lead form question to be more professional
Map the V4 lead form to the website
Content / Creative
Coming Up Next
Prepared by Melleka Marketing — Your Growth Partner